Which market opportunity should you target and why?

  • What is current clinical practice?
  • What are the current unmet needs?
  • How is clinical practice likely to evolve?
  • Which market events will most impact the future?
  • What different future scenarios exist?
  • Where is the commercial opportunity for a new drug asset?
  • What profile is required to meet customer need?
  • How will a new product fit into/change clinical practice?
  • What are the strategic drivers for success, risks and mitigations?

Posted in: Disease Area