Which market opportunity should you target and why?
- What is current clinical practice?
- What are the current unmet needs?
- How is clinical practice likely to evolve?
- Which market events will most impact the future?
- What different future scenarios exist?
- Where is the commercial opportunity for a new drug asset?
- What profile is required to meet customer need?
- How will a new product fit into/change clinical practice?
- What are the strategic drivers for success, risks and mitigations?
Posted in: Disease Area