What are the life cycle management opportunities for the brand?

  • Is your Life cycle management strategy valid?

  • Does it meet the current/future needs of all customer groups: KOLs, clinicians, payers, patients?

  • ¬†What is the medical marketing rationale/business case for the opportunity?

  • What are the strategic drivers, opportunities, challenges, threats¬† & risks from a medical marketing perspective?

  • How do these vary by region?

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