How will you differentiate to realise the opportunity?
- What profile is needed at launch to deliver a sustainably differentiated, reimbursable, commercially valuable product?
- What drives differentiation with different customer groups?
- What target promotional claims are required at launch to support differentiation?
- What data is required to support these claims?
- What is the profile required for a commercially viable companion diagnostic?
- How should the claims generated be used optimally & consistently in the market place to establish a strongly differentiated position?
Posted in: PHASE II & III PREPARATION