How will you differentiate to realise the opportunity?

  • What profile is needed at launch to deliver a sustainably differentiated, reimbursable, commercially valuable product?
  • What drives differentiation with different customer groups?
  • What target promotional claims are required at launch to support differentiation?
  • What data is required to support these claims?
  • What is the profile required for a commercially viable companion diagnostic?
  • How should the claims generated be used optimally & consistently in the market place to establish a strongly differentiated position?

ph1

Posted in: PHASE II & III PREPARATION